In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. On ... Author:
Everybody thinks that the businesses will slow down a bit in holiday seasons. Ofcourse everybody thinks that people don't want to start new ... Author:
1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business adve ... Author:
Whoever said that being a meeting planner was easy, lied! Rather, it should be classified under the tough and demanding job category. But, al ... Author:
Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of mo ... Author:
It's no secret that testimonials sell. Why should you believe me when I say my super-duper, new and improved, does-everything gizmo is the best of its kind? ... Author:
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not? Wh ... Author:
The 1 The 10 Commandments of Guerrilla Marketing Design
by: Roger C. Parker
Guerrilla Marketing Design is more an attitude than a system of do’s and don’ts. It’s an attitude that emphasizes the efficient and memorable d ... Author:
Your newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. Howeve ... Author:
Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have ... Author:
Have you ever wondered how can you possibly figure out how to market your Internet business when you’re bombarded with so much conflicting informatio ... Author:
On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to thei ... Author:
I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read ou ... Author:
